Since the introduction of Cannabis 2.0 products, consumers have been shifting their purchase patterns and moving towards new product categories.
Based on data obtained from retail stores in Alberta, BC, and Ontario, from December 1, 2019 to April 15, 2020, Headset analyzed category trends. Overall, there has been good adoption of new categories as they’ve been released, and their share of sales has been increasing month-over-month. Headset predicts that trend to continue moving forward.
One reason for the shift away from inhalable products in March and April could be concerns over spreading the COVID-19 virus, so it will be interesting to see if that shift continues in the future.
The biggest trend is a noticeable shift away from pre-rolls.