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3 Ideas for Valentine’s Day Promotions

Don’t be alarmed, but Valentine’s Day is coming up.
Even though the passage of time in the era of COVID-19 feels too slow and too fast all at the same time, we still need to celebrate the holidays that bring us together safely, and Valentine’s Day is the perfect example of that.

Since most of the customers celebrating this romantic holiday are likely quarantining together, retailers can encourage couples or singletons to spend a relaxing night in with the cannabis product of their choice.

Netflix and Chill

If you don’t know, “Netflix and chill” is the millennial’s version of the tried and true yawn-and-stretch move, commonly utilized when trying to get a little closer to your date. According to a report by Brightfield Group, around 80% of cannabis users have a subscription to Netflix, and 95% of them consume cannabis before, during, and after watching a movie or series.

Retailers can incorporate budtenders’ product knowledge to help customers find the perfect product to facilitate a cozy, cuddly evening with their belle or beau—even better if the staff gets creative with movie or snack pairings.

Cannabis Mocktails

Forget wine pairings; encourage customers to try cannabis-infused beverages with their romantic dinner for two instead. Use the bold flavours of cannabis drinks to pair a dessert or entrée with a complementary flavour, or ask staff to come up with mocktail recipes for customers to try. With the interest and product selection growing, cannabis beverages and additives like tea, beverage drops, and powdered drink mixes are becoming more widely available. Why not make it easy for customers to try these new products with some fun recipes they can make and share with their loved ones?

Perfect Puns

Everyone loves a good pun, even if they groan particularly loud when they hear it. Luckily, cannabis is rife with opportunities for Valentine’s Day-related wordplay.

When you think of Valentine’s Day, what are the first two things that come to mind? Flowers and chocolate, right? Chances are, both of these traditional gifts are already in your shop, albeit in a non-traditional form. Customers will get a kick out of gifting their better half a bouquet of dried flower, or a collection of chocolate edibles, but you’ve got to give them the idea first.

Remaining compliant with promotions and advertising regulations can seem daunting, but with a little creativity, retailers and budtenders can take advantage of kitschy holidays like Valentine’s Day to create promotions that delight customers and keep them coming back again and again.

Tags: advertising (1), Brightfield Group (19), Cannabis Retail (387), promotions (4), Valentine's Day (2)