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Fire & Flower Applies for Nasdaq Listing

One of the largest cannabis retailers in Canada, Fire & Flower, has announced its initial application to list its common shares on the Nasdaq Stock Market, a US stock exchange in New York City. With the tides of cannabis legalization beginning to look favourable south of the border in the US and Mexico, Fire & Flower likely won’t be the only industry giants taking advantage of this.

According to the company, getting its shares on the Nasdaq exchange is a part of its strategy to expand the brand to international markets. The listing could help the company gain access to strategic partners and more lucrative opportunities.

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“We are firmly committed to building Fire & Flower into one of the leading cannabis retailers in the world,” said Trevor Fencott, CEO of Fire & Flower. “Our focus on building a leadership position within the cannabis industry goes hand in hand with driving increased value for our shareholders. This application to list on Nasdaq is a major step forward in expanding our shareholder base in the United States.”

The announcement only signals the beginning of the process, so Fire & Flower’s shares aren’t listed on the Nasdaq yet, however, shares are listed on the Toronto Stock Exchange under the symbol “FAF”.

Fire & Flower operates nearly 80 retail cannabis and cannabis accessory stores in Alberta, Saskatchewan, Manitoba, Ontario, and the Yukon territory, under the Fire & Flower, Friendly Stranger, Happy Dayz, and Hotbox brands and hopes to go global with the help of the strategic investment of Alimentation Couche-Tard Inc., the owner of Circle K convenience stores.