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January 2021 Basket Metrics by Province

People in Ontario definitely seem to enjoy their cannabis.

With an average basket size of $49.91 in January, it is interesting to note that Ontario’s average basket size is higher than the other provinces. That data is consistent with 2020 data from Headset showing a basket size in Ontario of $51.88 from January to October 2020, compared to $41.31 in Alberta, $47.09 in Saskatchewan, and $44.50 in BC.

The number of items sold in Ontario was higher as well, reporting two items per basket in Ontario vs. 1.7 in the other three provinces.

*Note that Ontario sales are for retail only, not online from OCS