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Retailers Exploring White Label Products

Gearing up for the holiday buying season, two major retailers announced partnerships for white label cannabis 2.0 products. Fire & Flower, an Alberta-based retailer and wholesaler with over 90 corporate-owned stores, as well as High Tide, an industry giant with over 93 stores, joins Spiritleaf in the white label category.

Fire & Flower + The Valens Company

Last week, The Valens Company, a manufacturer of cannabis products, announced its partnership with Fire & Flower to manufacture Fire & Flower’s Revity CBD oil for distribution in Ontario, Manitoba, and Saskatchewan. At the moment, Fire & Flower has stores in Alberta, British Columbia, Manitoba, Ontario, Saskatchewan and Yukon Territory, so it is hoping to be able to offer the product there as well in the coming months.

According to Trevor Fencott, CEO and President of Fire & Flower, The Valens Company was the clear choice to produce Fire & Flower’s introductory white label products.

“We are proud to introduce our Revity CBD Oil in partnership with Valens and are confident that they will meet the experience and quality expectations of Canadian consumers,” he said in a press release. “Valens’ proven manufacturing excellence and experience producing high-quality wellness products made them a clear choice to help us continue to supply the evolving CBD market in Canada.”

Tyler Robson, the CEO, Co-Founder and Chair of The Valens Company, shares Fencott’s focus on “high-quality wellness-focused products”, and says The Valens Company is proud to partner with Fire & Flower to get these products in the hands of customers.

High Tide + Heritage Cannabis + LOOSH Brands

High Tide, one of the largest cannabis brands in the country, is diversifying even further with its collaboration with Heritage Cannabis, a vertically integrated cannabis provider, and Loosh Brands, a cannabis edibles and finished goods manufacturer, to create High Tide’s “Cabana Cannabis Co.” branded shatter and THC gummies.

Raj Grover, President and CEO of High Tide, says he is excited to announce the brand’s white label rollout, as it has been in the works for a while.

“We have taken a measured approach in launching our own house-branded products given the oversupply of branded biomass in the Canadian market,” he says. “That’s why we are moving cautiously by making an entry into the 2.0 category which is much less crowded.”

High Tide certainly chose the right partners. Heritage Cannabis was the first manufacturer to launch shatter and live resin in Canada, and rank top 3 in concentrate sales across the country. Along with LOOSH Brands and its manufacturing capabilities, not to mention the “sensory testing facility”, the collaboration is expected to produce good results.

At the moment, High Tide has 93 stores operating in Ontario, Alberta, Manitoba, and Saskatchewan under the retail banners of Canna Cabana, Meta Cannabis Co., and Meta Cannabis Supply Co., but so far the new products will only show up in Ontario, Manitoba, and Saskatchewan.