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Business benchmark measurement, KPI, key performance indicator to evaluate success, improvement or growth concept.using measuring tape to measure bar graph.flat vector illustration.

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 For the independent retailer, it can be a struggle to determine marketing ROI without first nailing down a few things: purpose, budget, measurement, and reset.

 For the independent retailer, it can be a struggle to determine marketing ROI without first nailing down a few things: purpose, budget, measurement, and reset.