In the first six months of 2023, pre-rolls as a category have grown 38.4% in total sales over the same period in 2022. Pre-roll’s share of total sales amongst all categories has grown 22.7% from 24% to 29.5% of total sales making it the second most popular category in Canada behind flower and ahead of vapor pens.
A lot of this growth is powered by the growth of the Connoisseur / Infused segment which is the fastest growing segment by far.
Share of Pre-Roll Sales by Segment (Canada)
Q1 2022 – Q2 2023
The segment has seen sales climb 244% in the last year and they account for about a third of all pre-roll sales, second only to single-strain hybrid pre-rolls. This trend shows no sign of stopping and will likely reach parity with single-strain hybrids sometime in the second half of this year.
| QUARTER | Cannagars / Blunts | CBD – Single Strain | Connoisseur / Infused | Hybrid – Single Strain | Indica – Single Strain | Mixed Strain | Sativa – Single Strain |
| Q1 2022 | 2.3% | 1.2% | 9.8% | 39.9% | 26.7% | 1.2% | 18.9% |
| Q2 2022 | 3.1% | 1.2% | 14.4% | 38.9% | 23.3% | 2.0% | 17.1% |
| Q3 2022 | 3.0% | 1.2% | 19.4% | 37.8% | 19.9% | 2.6% | 16.1% |
| Q4 2022 | 2.5% | 1.0% | 26.2% | 34.8% | 17.3% | 3.6% | 14.7% |
| Q1 2023 | 2.1% | 0.8% | 29.6% | 35.1% | 15.9% | 2.9% | 13.6% |
| Q2 2023 | 2.0% | 0.7% | 31.4% | 36.4% | 13.8% | 2.4% | 13.3% |
Notes: Headset tracks data from retailer POS systems across Canada. However, for the purpose of this analysis, the following data is from Alberta, BC, Ontario, and Saskatchewan. Any year-over-year figures reference quarters Q1 & Q2 in 2022 and 2023.