Farmer Jane Cannabis Co., which operates 17 stores across Saskatchewan and Manitoba, has set a goal to plant 10,000 trees by next Earth month in 2025. They kicked things off during Earth month this year and planted 10 trees for every one of its employees and that equals 1,250 trees.
Farmer Jane is the first cannabis company to join veritree that is a data-driven, restorative platform which connects nature-based solutions with mission-driven companies ready to lead the restorative economy.
The trees were part of a reforestation effort in the Cariboo Region in British Columbia, which was devastated by fires that scorched over 1.3 million hectares of land.
“We’re proud to be the first (but hopefully not last) cannabis company to join
veritree,” says Kerri Michell, Farmer Jane’s President. “We recognize that our actions today shape our future and we’re doing our part to champion responsible business practices in the cannabis industry.”
By planting 10,000 trees, Farmer Jane aims to restore four hectares of damaged ecosystems, sequester 10,800 tonnes of CO2, and provide 40 workdays for tree planters, contributing to a greener and healthier planet.
To learn more about Farmer Jane’s community initiatives, visit farmerjane.com/community.
Photos courtesy of Farmer Jane.