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FOUR20 Acquires New Brands

FOUR20, also known as 420 Premium Markets Ltd., has just completed its first two retail acquisitions, welcoming retailers Urban Canna and Green Rock Cannabis to the family. The Alberta-based cannabis retailer—one of the first to open in the province, in fact—now boasts 23 stores after the addition of five Urban Canna locations, and four Green Rock Cannabis locations.

These new spots include four more stores in Calgary, bringing its total in the city up to 12, as well as locations in previously unexplored markets like Okotoks, Sylvan Lake, St. Albert, and Lethbridge. FOUR20 already has two stores in Edmonton, nine in Calgary, and one each in Brooks, Canmore, Red Deer, and Beaumont.



“We are very excited to welcome these new stores to our retail portfolio, as both the Urban Canna and Green Rock locations are well positioned and we look forward to adding the FOUR20 brand and operational success to these new locations,” says Scott Morrow, CEO of 420 Premium Markets Ltd. “Both companies have been operating great businesses and we look forward to learning from them and their teams as we continue to expand throughout Alberta and the rest of Canada.”

Similar to FOUR20, Urban Canna was founded in 2018 at the onset of legalization and since has grown to five locations across Alberta.

Green Rock Cannabis is a southern Alberta retailer with locations in St. Albert, Lethbridge, and Edmonton with a focus on local bud and quality education.

Tags: 420 Premium Market (2), Alberta cannabis retail (15), Calgary cannabis (1), Cannabis Retail (387), Edmonton cannabis (1), FOUR20 (4), Green Rock Cannabis (1), mergers and acquisitions (11), Urban Canna (2)