Nationwide cannabis retail sales held steady into September 2021, showing a negligible increase of 0.2%, growing from $353.9 million to $354.67 million. Store numbers, however, grew 4.8% in the same time, from 2501 to 2621, causing the nationwide sales per store average to drop 4.4% from $141,527.79 to $135,321.25.
Across the country, there seems to be very little change in retail sales after August 2021 numbers have been adjusted. Quebec, with its stationary store numbers, saw slight variations of a couple of percents. Gatineau was the biggest winner on the east coast with an increase in sales of 3.41%, while Nova Scotia saw the largest dip of 6.45%, its sale dropping from $8.6 million to just over $8 million. Newfoundland and Labrador’s sales decreased as well, by 3.1%, despite adding two new stores.
Even though sales hovered around the same level, most provinces added new stores during September, resulting in a dip in sales per store across the board—except for New Brunswick, where it increased from $359,600 for each of its 20 stores to $363,900, and Gatineau, where sales per store increased from $249,000 to $878,000 for each of its two stores.
As usual, Ontario takes the top spot for the most sales, bringing in $141.6 million in August, only a 1.85% increase over the month before. Stores, however, grew from 1068 to 1152, causing the province-wide sales per store to drop from $130,178.84 to $122,921.87. Toronto appears to be holding strong so far with sales of $47.3 million spread across 189 retailers. During September, only nine new Retail Sales Authorizations were approved, so sales per store are still at $250,338.62, down a little bit from $258,016.67.
Ottawa, in fact, saw the highest increase in sales this month, growing 3.74% from just over $14 million to nearly $14.6 million. With only 40 stores in the city, each retailer could see an average of $364,800 per month.
Travelling to the Prairies, Alberta continues to see dropping sales per store as more store authorizations are granted—15 in September, totalling 688 stores—landing at $88,194.77. Calgary saw a slight increase in sales, the city’s 172 retailers split $16.8 million, getting an average of $97,831.40 each compared to $97,670.59 the month before. Edmonton, after adding six new retailers compared to Calgary’s two, saw sales dip ever-so-slightly, however, it pulled down the city’s sales per store from $139,837.83 to $133,746.75.
Sales in BC saw minor changes of around 1% or less, only adding three new stores province-wide. Unfortunately, sales per store decreased slightly as a result to $131,266.67 provincially and $315,627.45 in Vancouver.
As the summer winds down and university students go back to school, customers are naturally consuming less. As the holiday season approaches, we will likely see a drop in sales until December.
Monthly Canadian Cannabis Retail Sales – September 2021 (x1000)
Prince Edward Island: —
Nova Scotia: $8,059
New Brunswick: $7,278
-Montréal, Quebec: $26,259
-Quebec, Quebec: $5,764
-Gatineau, Quebec: $1,756
-Toronto, Ontario: $47,314
-Ottawa, Ontario: $14,592
-Winnipeg, Manitoba: $9,403
-Calgary, Alberta: $16,827
-Edmonton, Alberta: $20,597
British Columbia: $49,210
-Vancouver, BC: $16,097
Northwest Territories: —